445 ideas that can stimulate your mind and get your creative processes working to generate tactics, strategies and solutions to enhance to profitability of your business

111 Lead-Generating Ideas

  1. Bumper Stickers
  2. School Advertising and Promos
  3. Church Bulletins
  4. Card Decks
  5. Matchbooks
  6. Classified Advertising
  7. Door Hangers
  8. Restaurant Placemats
  9. Electronic Bulletin Boards
  10. Bulletin Boards
  11. Cable TV
  12. On-Package Advertising
  13. Bag Stuffers
  14. CD-ROM Catalogues
  15. Interviews
  16. Flyers
  17. In-Package Advertising
  18. TV Infomercials
  19. Special Reports
  20. Fairs
  21. Correspondence Courses
  22. Online Catalogues
  23. Personal Letters
  24. In-Bound Telemarketing
  25. Outgoing Calls
  26. Private Unveilings
  27. Loss Leaders
  28. Canvassing House To House
  29. Banners Signs
  30. Centers Of Influence
  31. Gift Baskets
  32. Celebrity Endorsements
  33. Gasoline Pump Ads
  34. Word-Of-Mouth
  35. T-Shirt Ads
  36. Statement Stuffers
  37. Voice Mail
  38. Radio/TV Interviews
  39. Fund Raisers
  40. Gift Certificates
  41. Newsletter Inserts
  42. Magazine Inserts
  43. Letters To Editors
  44. Exhibits
  45. Associate E-Marketing
  46. Workshops
  47. Previews
  48. Tabloids
  49. Flea Market Stands
  50. Repetition
  51. The Small Press
  52. Big Newspaper Advertising
  53. Radio Advertising
  54. Magazine Advertising
  55. TV Advertising
  56. Internet Advertising
  57. Trade Journals
  58. Industry Newsletters
  59. College/Campus Newspaper Advertising
  60. Newspaper Inserts
  61. Press Release
  62. Drop Boxes
  63. Handouts
  64. Catalogues
  65. Brochures
  66. Yellow Pages
  67. White Pages Listing
  68. Alternate And Special Directories
  69. Barter And Trade Exchanges
  70. Buying Customer Lists
  71. Direct Mail
  72. Piggyback Mailings
  73. Fax Broadcasting
  74. Fax-on-Demand
  75. Billboards And Poster
  76. Taxi And Bus Advertising
  77. Cinema Advertising
  78. Sponsorships
  79. Post Card Mailings
  80. Signs On Buildings
  81. Company Car Or Vehicle Advertising
  82. In-Store Signs
  83. Moving Display In-Store
  84. Signs
  85. Sidewalk Signs
  86. Window Displays
  87. In-Store Special Promotions
  88. Start A Newsletter
  89. Stickers
  90. Refrigerator Magnets
  91. Promotional Premiums
  92. Sky Writing
  93. Blimps
  94. Business Cards
  95. Networking
  96. Cold Calling
  97. Sales Personnel
  98. Telemarketing
  99. Competitions
  100. Host Beneficiary
  101. Strategic Alliance
  102. Publish A Book
  103. Seminars
  104. Trade Shows
  105. Public Markets
  106. Location, Location, Location
  107. Business Hours
  108. Referrals
  109. Testing
  110. Grand Openings/Special Openings
  111. Party Plans

63 Ways To Increase Conversion Rates

  1. The Guarantee
  2. Unique Selling Proposition
  3. Carry An Exclusive Line
  4. Develop An Exclusive Product
  5. Offer Greater Variety
  6. Sell Quality
  7. Testimonials
  8. Demonstrations
  9. High Quality Brochure
  10. Making An Offer
  11. Packaging
  12. Awards And Citations
  13. Telephone On-Hold Messages
  14. Set Up An Account
  15. Mail Order
  16. Payment Plans And Financing
  17. Audio and Visual Demonstrations
  18. Copy And Distribute Press Articles
  19. Send An Action Plan
  20. Mission Statement-Vision Statement
  21. Questionnaires
  22. Office Dress Codes
  23. Try Before You Buy
  24. Sales Scripts
  25. Instilling Trust
  26. Rapport
  27. Sell Value, Not Price
  28. Be the Expert On Your Product
  29. The Up Sell
  30. The Cross Sell
  31. The Down Sell
  32. NLP Techniques
  33. Appeal to Emotions
  34. Follow-Up
  35. Remember To Ask For The Sale
  36. Toll-Free Number
  37. Paid Reply Envelope
  38. Entertaining
  39. Sales Training
  40. Incentive Builders
  41. Conduct A Survey
  42. First Time Buyer Incentives
  43. Look Approachable
  44. Trade-Ins
  45. Selling In Bulk
  46. Limited Time Offer
  47. Direct Mail Innovation
  48. Get Maximum Prospect Data
  49. Give To Receive
  50. Site Tours
  51. Concentrate On High Quality Prospects
  52. Create And Use A Company Profile
  53. Direct Mail Stimulators
  54. Send A Gift Check
  55. Have It On Hand
  56. Exclusive Customers
  57. Be Reliable, Be Consistent
  58. Keep In Touch With Customers
  59. Expand Your Product Range
  60. Planned Obsolescence
  61. Work With Pre-Payments
  62. Set Solid Sales Goals
  63. Track Sales Conversion Rates

 

53 Ways To Increase The Average Transactional Value Of Each Sale

  1. Raise Your Prices
  2. The Up Sell
  3. Back-End Sale
  4. Down-Sell
  5. The Cross Sell
  6. Checklist
  7. Questionnaire
  8. Terms And Financing
  9. Capture An Exclusive Position
  10. Expand Your Product Range
  11. Terms And Financing
  12. Set Up An Account
  13. Try Before You Buy
  14. Follow-Up
  15. First Time Buyer Incentives
  16. Concentrate On High Quality Prospects
  17. The Science Of Store Layout
  18. Set Solid Sales Goals
  19. Selling In Bulk
  20. Give To Receive
  21. Point Of Sale Tools
  22. Stimulate Impulse Buying
  23. Work With Pre-Payments
  24. NLP Techniques
  25. Sales Scripts
  26. Instilling Trust
  27. Directing Customer Response
  28. Use Package Deals
  29. Sell Bulk
  30. Direct Mail Stimulators
  31. Sell Value, Not Price
  32. Keep In Touch With Customers
  33. Have In On Hand
  34. Incentive Builders For Big Purchases
  35. Offer Greater Variety
  36. Sell Extended Warranties
  37. Demonstrations
  38. Carry An Exclusive Line
  39. Educate the Customer On All Your Products
  40. Audio And Visual Demonstrations
  41. Incentive Builders
  42. Consult For Your Own Product
  43. Service Contracts
  44. Testimonials
  45. Make Home Delivery Available
  46. Build Rapport – Appeal To Ego
  47. Instilling Trust
  48. Have A Goal
  49. Send An Action Plan
  50. Be The Expert On Your Product
  51. Remember To Ask For The Sale
  52. Use The Element Of Free
  53. Minimum Order Amounts

68 Profit Margin Enhancers

  1. Across The Board Price Hikes
  2. Deal In High Margin Products
  3. Forget Discounting
  4. Create Your Own Label
  5. To Sell Right, You Have To Buy Right
  6. Keep Your customers Coming Back By Treating Them Right
  7. Learn From Others In Business
  8. Innovate
  9. Your Employees Can Be Your Eyes And Ears
  10. Overheads And Costs Concern And Affect Everyone
  11. Control Billing and Collections
  12. Collect Past-Due Receivables
  13. Watch Your Expenses
  14. Monitor And Control Employee Costs
  15. Measure And Monitor Financial Statements
  16. Establish Benchmarks For Future Plans
  17. Enlist The Help Of Advisors Or Mentors
  18. Bypass Low Quality Customers
  19. Monitor Your Database
  20. Record Your Presentations
  21. Use Direct Mail
  22. Use A Web Page
  23. Operate From Home
  24. Trim Staff
  25. Reduce Management
  26. CEO/Director
  27. Engineer Efficiency
  28. Make Margins Everyone’s Business
  29. Budget Monthly
  30. Costs As Percentage Of Sales
  31. Sell Consignment
  32. Repackage With Your Own Label
  33. Make Better Use Of Down Time
  34. Buying Groups
  35. Loan Consolidation
  36. Consider A Factoring Arrangement
  37. Charge Your Own Finance Fees
  38. Fees For Services
  39. Manipulate Your Credit Terms
  40. Clean House-Sell Off Unneeded Equipment
  41. Increase Your Efficiency Through Systemization
  42. Reduce Your Tax Burden
  43. Government Programs
  44. Export Labor Costs
  45. Get A Deal On Fixed Expenses
  46. Employ Your Own Skills And Talents
  47. Outsourcing
  48. Your Location
  49. Cash Only
  50. Minimum Stock And Storage
  51. Pay Slow, Collect Fast
  52. Renting Can Be Cheaper Than Owning
  53. Use Per Inquiry Advertising
  54. Dump Inefficient Or Do-Nothing Marketing
  55. A Better Accountant
  56. Watch Fixed Monthly Costs
  57. Bill Fast Or Take Cash
  58. Monitor Your Billing, Bank Accounts
  59. Constantly Test, Measure And Monitor
  60. Get Paid For Your Time
  61. Franchising
  62. Efficiency/No Duplication
  63. Across The Board Cuts
  64. Negotiate
  65. Recycle
  66. Favor Fast Moving Merchandise
  67. Use Purchase Order System
  68. Negotiate Employee Pay

 

55 Ways To Increase The Frequency Of Purchases

  1. Get Maximum Use From Your Customer Database
  2. Demand Better Ad Placement
  3. Get Customers To Tell You What They Want
  4. Cold Cash Instead Of Discount
  5. Make Use Of Key “Trigger” Phrases
  6. The Wow! Factor
  7. Establish A Frequent Buyers Club And Card
  8. Keep Customers Informed
  9. Telemarketing
  10. Work Within A Niche
  11. In-Package Advertising
  12. Customer Appreciation Day
  13. Superior Customer Service
  14. Over Deliver On your Promise
  15. Use Service Contracts
  16. Freebie for 9th Customer
  17. Find Out Everything You Can About Customer
  18. Target Top Performing Customers
  19. Newsletter Inserts
  20. Back-End Selling
  21. Pre-Sell After First Sale
  22. Start A newsletter
  23. Competition
  24. Previews
  25. Send Gifts
  26. New Offers Every Week, Month
  27. In-Store signs
  28. Personal letters
  29. Bag Stuffers
  30. Networking
  31. “Thank You” Dollars
  32. Fax Sales
  33. Reminder Schedule
  34. Outgoing Calls
  35. Practice Customer Differentiation
  36. Promotional Premiums
  37. Issue Exclusive Phone Numbers To The Best
  38. Use “Bounce-Back” Tools
  39. Private Unveilings
  40. Use “Continuity” Techniques/Products
  41. Statement Stuffers
  42. Bring A Friend Free
  43. Stop Competing, Start Creating
  44. Surprise Others
  45. Start A Specialty Club Focused On Our Brand
  46. Gift Certificates
  47. Master The Art Of Saying Thank You
  48. Make Your Customers Feel Guilty
  49. MLM
  50. Post Card Mailings
  51. Loss Leaders
  52. Distributors And Agents
  53. Sell The Experience As Much As The Product
  54. Create A Newsletter

 

38 Ways To Increase The Average Buying Lifetime Of Your Customers

  1. Excel At Customer Service
  2. Implement A Customer Reactivation Program
  3. Deliver More Than They Expected
  4. Use Service Contracts
  5. Know Your Costumers Well And Make sure They Know You Well
  6. Highlight Weekly Deals
  7. Invite Them Back
  8. Create Longevity Psychology, Perks
  9. A Key Ring, A Pen, A Calendar…
  10. Retainers Or Contracts
  11. Till Further Notice Arrangement
  12. Prearrange Future Sales
  13. Take Trade-Ins
  14. Jack Up Their Credit
  15. Massage Your Best Repeat Customers
  16. After Purchase Affirmation
  17. Explain Additional Benefits, uses
  18. Keep The Direct Mail Coming
  19. Follow-Up
  20. Phone Call Contacts
  21. Customer Appreciation Contests
  22. Free Trial Offers
  23. Train For Repeat Selling Behavior
  24. Invite Customers To Buy Stock In You
  25. Deal In the Consumable
  26. Schedule Of Communication
  27. Make Friends, Socialize With Clients
  28. Stickers
  29. Catalogues
  30. Co-Op Selling
  31. Rent Your House List
  32. Clean Your List Often
  33. Create A Database – Beyond The List
  34. Customer Appreciation Events
  35. Unadvertised Sales
  36. Promotional Premiums
  37. Sneak Previews
  38. Upgrade For Free

57 Referral Generating Ideas

  1. Put Them At Ease
  2. They Owe It To Others To Refer
  3. New Residents
  4. Previous Business Contacts
  5. Join A National Organization
  6. Concentrate On A Core Referral Group
  7. Provide A Tape
  8. Offer A Group Rate
  9. Bring A Friend Free
  10. First Time Quota
  11. Get A Publisher To Recommend You
  12. Spiritual Leaders
  13. Use A Variety Of Referral Letters
  14. School Tours
  15. “Thank You” Dollars
  16. Gear Up Your Web Site As A Referral Tool
  17. All Office Contact
  18. Extended Family
  19. High Visibility
  20. Image Of Generosity
  21. Expand Your Circle
  22. New Business Contacts
  23. Surprise Others
  24. Set Conditions
  25. Use Signs In Your Place Of Business
  26. Referral Letters
  27. Send Referrals To Others
  28. Send Gifts
  29. Customer Appreciation Day
  30. The Wow! Factor
  31. Educate Your Customers
  32. Position Yourself As Unique
  33. Target Top Performing Customers
  34. Attend Professional Meetings
  35. Freebie For 9th Customer
  36. Unsold Prospects
  37. Train your Employees To Get Referrals
  38. Create A Referral Kit
  39. Offer Money Back
  40. Care And Share Appeal
  41. Public Speaking
  42. Appreciation Prompters
  43. Work Within A Niche
  44. Supply Referral Forms To Employees
  45. Endorsement Letters
  46. Join Chamber Of Commerce
  47. Use Case Histories
  48. Try Direct And Specific
  49. Web Site Referrals
  50. Work With Out Of Area Clients
  51. Forward Looking Communication
  52. Let The Media Know What You Are Doing
  53. Jump At Compliments
  54. Cold Cash Instead Of Discount
  55. Work With Vendors
  56. Up The Reward For Each Referral
  57. Contact Competitors