How to Fix Your Marketing

The following diagram from does a great job of illustrating some of the contact points you can have with your prospective customer while they are on their journey.

At each of the contact points you have a choice. You can talk about yourself (i.e., product driven) or you can talk about your customer and their journey (i.e., customer driven). Obviously, I believe the latter is far more effective!

The key is to create the perfect message for each step in the process. That means a series of customer driven marketing messages that lead the prospect directly to your business.

So how does someone create customer driven marketing messaging?

Here’s the 90 day process I follow with every client.


The goal is to work through this process in just 90 days!

Click here to meet John Callaghan and here an overview of the Your Perfect Message Roadmap