Customer Driven Marketing Articles
Educate and articulate is perhaps one of the biggest failings of almost every business. People assume (wrongly) that their prospects will make choices based on minimal information. Sometimes that’s true, but in the majority of cases prospects need more information to...read more
Hi, I’m John Callaghan, founder of Customer Driven Marketing and creator of the Business Builder Master Plan. For over 15 years I’ve helped companies all over the world design and implement Customer Driven Marketing Strategies. (often referred to as Inbound Marketing)
I’ve recently decided to step back from work with clients one-on-one and focus on my workshop business. But I have a ton of great content that will help business owners who are struggling to understand the new world of marketing. I’ve created this blog to share this information with the world.