Be Specific or Waste Money…Your Choice

Be Specific or Waste Money…Your Choice

Introduction by John Callaghan There’s a line in this newsletter that is extremely important….”Advertisers LIE with generalities and tell the truth in specifics. “. To create a Customer Driven Marketing Strategy you have to create content that...
Choose Your Words Carefully

Choose Your Words Carefully

Introduction by John Callaghan A big part of creating a Customer Driven Marketing Strategy, is creating content that compels a prospect to take a step and follow your road instead of your competitors. But the key to creating the content is choosing your words very...
A Very Costly Mistake

A Very Costly Mistake

Introduction by John Callaghan When I first started working as a professional marketing consultant, over 15 years ago, I was shocked by how many companies were wasting a ton of money on advertising because they were using the wrong style of advertising. You...
Know Your Competition

Know Your Competition

Introduction by John Callaghan Knowing your competition if a key part of any Customer Driven Marketing Strategy. Remember, the customer is driving but you build the road. If you build that road to close to a competitor you run the risk of have the prospect fall into...
Know Your Target Market

Know Your Target Market

Introduction by John Callaghan This article was one that really got me thinking about the importance of targeting your message to a specific person with a specific problem. Whether you are trying to be “product driven” or “customer driven”, if...
Fire Your Advertising

Fire Your Advertising

Introduction by John Callaghan This article refers to advertising a lot. But it really applies to every element of your customer driven sales funnel. Every piece of the funnel needs to measured and held accountable for producing the desired result. Note: I went...