To get the best possible results with all your strategies across each of the Business Multipliers you must be laser focused on what each element in the sales process has to achieve for...
I help business leaders clearly communicate the value of what they offer, so they can increase revenues without compromising their core principles
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Recent Posts
This is a very critical step in the development of your business. Pricing your products or services is the one area where you can make quick, sustainable, and massive increases in sales and...
Unique Perceived Benefit (UPB) is a simple statement that differentiates your business from the competition in the minds of your customers and prospects. It’s what really makes your business...
One of the greatest mistakes most business owners make is to base all their results on the first sale. Here’s what I mean… Let’s say on the first sale a new customer pays you...
Use Multiple Marketing Strategies Across ALL 3 Business Multipliers
Perhaps one of the greatest Suicide Strategies is not using multiple marketing strategies across the 3 Business Multipliers. Many business owners use one maybe two different strategies, and in...
This concept is the number one reason why businesses aren’t as successful as they should be. Traditional marketing ignores using ALL ‘3 Business Multipliers SIMULTANEOUSLY. Each...