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Business Has Changed

Are You Ready?






Welcome to

Customer Driven Marketing

Your Complete Digital Marketing Agency

Call 888-826-7490


Is your business ready to take advantage of the Internet? Many companies waste thousands on Internet projects because they don’t take the time to build a solid strategic foundation first.

Start by developing an Internet-ready Unique Selling Proposition plus a thorough marketing process. Then define a follow up system, an upselling strategy, and a referral strategy to maximize the lifetime value of each new customer.

Web Presence

Is your website making a good first impression? Most don’t!! 60% of consumers will now check out your website before calling you or visiting your business. You cannot afford to have a website that looks like it was developed by an amateur.

Not only will CDM design and develop a professional website for you our copywriters will also write 100% of the content.


A new website without any traffic is a complete waste of money!

You may have heard of Search Engine Optimization (SEO) but that is just one of the many tools CDM will use to send a flood of traffic to your website. Facebook, YouTube, paid advertising, press releases….we will use the right tools to drive traffic to your new site.


You’ve worked hard to build a solid business with an enviable reputation. Yet, all of that can be destroyed in a heartbeat by a negative review or website posting.

CDM will develop a proactive plan for monitoring and protecting your reputation online. If a negative review surfaces our reputation repair experts will come to the rescue.

The New World of Marketing


Play this video to learn how the world of marketing has changed….forever.

Some facts you may not be aware of….
• 73% of all online activity is related to local content
• 82% of local searchers follow up with a phone call or show up on your doorstep
• 66% of Americans use local search to find local businesses
• 54% of Americans have replaced phone books with internet and local search
• 43% of search engine users are seeking a local merchant with the intent of buying offline
• 41% of consumers say they use a location in their search – “Dentist in Novi”

Sources – Google, TMP and Comscore

Our Marketing Services

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Social Media Management

We will compose and post appropriate content on a regular basis plus manage all interactions with followers to cultivate relationships. Supporting Facebook, Google + and Twitter.


Google Paid Advertising

Google’s Adwords campaigns can connect you with customers who need your help right away. Adwords is the most powerful online advertising system, and is an important part of inbound marketing.


Email Marketing

Email marketing involves designing an automated email follow up system which cultivates lasting relationships with prospects and turns website visitors into loyal advocates who will promote you in the community.

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Google Local

Google’s Local Listings are the new Yellow Pages. If you are not showing up in the first 3 listings you are losing calls! We fix that problem.



On a regular basis we will ghost write a new article for your blog. Our goal is to connect you with new customers and help them to understand your core values and your role in the community.

ROI Analytics

The beautiful thing about Inbound Marketing is that almost everything can be measured. We’ll use the latest tools to measure performance throughout the marketing system and optimize every step in the process.

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Reputation Marketing

Are you a 5 star business? You will be with this service! We’ll make it easy for customers to leave reviews and monitor your reputation online.


Video Marketing

Just like blogging, videos are a great way to communicate your message to the market. Don’t worry if you’re camera shy, we’ll create videos that engage your audience and help them to understand the value of your services.


Marketing Coaching

For tough competitive situations or businesses going through a transition a regular marketing coaching call can help to keep things on track. John Callaghan will work with you to address your most pressing situations. Due to travel schedules availability is extremely limited.

Customer Driven Marketing Blogs

How to Get Your Customers to Make Larger Average Purchases

In other words, increase the average transactional value of their purchases. Or more simply, get them to spend more money when they buy something from you. Now, this just happens to be the quickest and the easiest way there is to increase your profits. One of the...

New Customers Are the Life Blood Of Your Business

Get more customers. Build your customer base. Just get more prospects to buy from you and become your customers. You see, when more people buy from you, you take in more dollars, and so you make more money. And the more people you add to your customer base the larger...

Our Core Team


John Callaghan

Author, Speaker & Inbound Marketing Expert

I love looking at new business situations and developing a marketing strategy that connects families in need to funeral homes that can give them a beautiful farewell experience.

Julie Felton

Julie Felton

Graphic Designer

I have been a graphic artist/illustrator since 1987.  Over the past 28 years, I have worked on projects in just about every aspect of the graphic arts field in a wide variety of industries.

The main programs I work with are Adobe Illustrator, Photoshop, and InDesign. My strengths are ad design, print collateral design, banner design, technical illustration, and vector illustration.


Andy Tallent

Social Media Manager

Plan, Write, Post, Measure, Repeat….I love it!


Nathan Olsen

Google Local Listing Expert

My passion….ranking you in Google Local!

Get In Touch

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